Chrysler

US, 1923 to date

Chrysler Corporation, Detroit, Mich.

Walter P. Chrysler, formerly of Buick and Willys, acquired Maxwell-Chalmers in 1923, and the first car to bear his name, the 6-cylinder ‘Chrysler 70’ of 1924, was something of a sensation with its 4-wheel contracting hydraulic brakes and 70mph performance. At $1645 for a Chrysler sedan, 43.000 were sold in 1925. The 1926 Chrysler range was widened to include a 3-litre 4-cylinder ‘Chrysler 58’ to replace the Maxwell and the expensive 4.7-litre 6-cylinder Chrysler Imperial, selling for $3095. The 6-cylinder roadsters offered an excellent road performance for a modest price, as was shown by their 3rd and 4th places at Le Mans in 1928, behind a Bentley and a Stutz. The 1929 Chrysler models had internal-expanding brakes and their body styling and ribbon-type radiator shells were widely imitated in Europe over the next few years.
Meanwhile Chrysler had laid the foundations for a motor empire to rival General Motors and Ford by taking over Dodge and launchin two new makes, the Plymouth Four in the lowest price sector, and the De Soto Six in a slightly higher bracket – all this in 1928. Chrysler sold 98.000 cars in 1929. The 1931 Chrysler cars featured the long, low look inspired by the Cord of 1929; 4-speed gearboxes were offered for  a short while and for the first time a brace of straight-8s featured in the Chrysler range – the medium-priced Chrysler CD, and the 6.3-litre Chrysler CG-type Imperial for the carriage trade, often with bodies by Le Baron. 1932 saw fully flexible rubber engine mountings (‘Floating Power’), automatic clutches and free wheels. Synchromesh followed a year later. Automatic overdrive was available in 1934 on Chrysler, and regular equipment by 1936. The Chrysler line for 1934 was spearheaded by the revolutionary CD-type 8-cylinder Chrysler Airflow, with welded unitary construction of chassis and body, all seats within the wheelbase, headlamps mounted flush in the wings, a full aerodynamic shape and concealed luggage accommodation. At $1345 it was a commercial failure, though it was continued till 1937. Chrysler hurriedly brought out the more conventionally styled Chrysler Airstream line in 1935, and for the next twenty years the Chrysler company’s styling policy was cautious, though technical progress is represented by the adoption of independent front suspension and hypoid rear axles (for sale in 1937), steering-column gear-change (for sale in 1939) and optional fluid drive from 1939 onward.
The 1942 Chrysler cars for sale, generally competitive with GM’s Buick, embraced two 4.1-litre sixes and three 5.3-litre eights, all side-valve, with prices from $1295 for the Chrysler Windsor to $3965 for the Chrysler Crown Imperial limousine on the 12ft 1½in wheelbase.  

Early post-war design followed the 1942 Chrysler models closely, apart from some interesting ‘Town and Country’ bodies, basically standard sedans and convertibles with wooden exterior trim in station-wagon style. In 1951, however, Chrysler broke new ground with a 5.4-litre overhead valve oversquare V8 with hemispherical heads, a fully automatic transmission and the option of hydraulic power-assisted steering. This was at the time America’s most powerful car and Chrysler engines were fitted and raced by Allard and Cunningham. Caliper disc brakes were optional, but were dropped after a few years, while another individual feature of Chrysler Corporation products was the push-button layout of controls for the automatic transmission, found on Chrysler cars made between 1956 and 1965. Chrysler’s lag in styling was painfully apparent in 1954, when the Chrysler group lay a bad third behind GM and Ford, and 1955 not only saw the retirement of the old side-valve six in favour of a 4.9-litre 188bhp V8, but also new, lower ‘Flight Sweep’ lines which put the Chrysler cars well back in the running. A new range of ‘Chrysler 300’ coupés and convertibles gave Chrysler a ‘personal car’ competitive with Ford’s Thunderbird and the 6¼-litre V8s used in the 1957 Chrysler cars developed more bhp than any of their rivals. Alternator ignition and unitary construction of chassis and body were adopted in 1960, while Chrysler, who had had a gas-turbine car running experimentally in 1954, built a series of fifty vehicles using Plymouth running gear in 1964 which were supplied to selected customers for evaluation.
The 1960s also saw the corporation extend its motor-car interests into Europe by the acquisition of majority interests in Simca of France and the Rootes Group of Great Britain. Another overseas venture was Chrysler Australia Ltd of Adelaide. Chrysler’s V8 engine was also used by Facel Vega in France, and by Bristol and Jensen in Britain. Chyrsler’s 1968 cars were all V8s in the $3300 - $4600 price class, with 6.3-litre or 7.2-litre engines. Automatic transmission was standard on the more expensive Chrysler New Yorkers and the 350bhp Chrysler 300 coupé. There were no major changes in subsequent years, though the general derating of American power units was reflected by the standardization of 5.9-litre, 6.6-litre and 7.2-litre V8 in 1972 and 1973, with outputs ranging from 175bhp to 245bhp. Between 1955 and 1967 a handful of special-bodied Chryslers, Dodges and Plymouths with Ghia coachwork were sold under the Dual-Ghia name.

Source: Georgano, encyclopedia of motorcar; MCS 
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